We use cookies (ours and those of third-party providers, e.g. Google Analytics) to simplify the use of our web pages and adjust the content more closely to your interests. Simply continuing to use our web pages sets only those cookies that are required for technical reasons; acceptance means that all cookies (including marketing cookies) will be set. Your consent is voluntary, and can be withdrawn at any time with future effect.

For further information, see our data protection statement.


Data protection declaration for the website www.claas.com

CLAAS KGaA mbH (“CLAAS”) takes the protection of personal data very seriously. We want you to know what data we collect, when we collect it and how it is used. We apply a range of technical and organisational measures to ensure compliance with privacy rules, both by CLAAS itself, and by our external service providers.

All CLAAS web activities are carried out in accordance with the applicable legal provisions on the protection of personal data and data security. CLAAS takes precautions to protect personal data from loss, destruction, falsification, manipulation and unauthorised access. This document contains information on how your data is collected, processed and used.

I. Responsible entity for data processing operations

The responsible entity for this website is CLAAS KGaA mbH, Mühlenwinkel 1, 33428 Harsewinkel. See the site notice for further information.

II. Data protection officer contact details

For any questions or comments on data protection, please contact our data protection officer at the following address:


Data Protection Officer

Mühlenwinkel 1

D-33428 Harsewinkel, Germany

Email: datenschutz@claas.com

III. General information, log data

Generally speaking, you can visit our website without telling us who you are. In that case, no personal data will be collected or stored. The following log data is, however, processed using cookies and other tracking technologies. For further information on this, please see Section X, “Cookies”:

  • An anonymous cookie ID, which cannot be linked to your IP address
  • The operating system and web browser you are using and your screen resolution setting
  • The date and time of your visit
  • The websites you have visited from our site
  • The website from where you are visiting us

IV. Collection, processing and use of personal data

“Personal data” refers to all information regarding an identified or identifiable natural person. An identifiable natural person is one who can be identified directly or indirectly, in particular by being attributed to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of the natural person. This includes your name, address, telephone number and email address, for example.

We collect, process and/or use personal data only if you have provided it to us voluntarily, for example when setting up, entering content for or making changes to a contractual relationship between you and CLAAS, or signing up for personalised services, or when submitting an enquiry to us via the website. Your personal data will also be used – solely with your prior consent – to send you advertising and market research material.

The next section of the document describes the services and contact channels CLAAS uses when collecting, processing and using personal data. The purpose of processing the data is also explained.

1. Contact form, and ordering brochures and publications

When you contact CLAAS using the contact form, or order brochures and publications, e.g. information material or the annual report of CLAAS KGaA mbH, along with the information you provide voluntarily and the actual content of your message we require some essential details, as follows:

  • Title, name
  • Address
  • Email address

Mandatory fields are flagged with an asterisk. Fields with no asterisk are optional.

This data is processed so that we can respond to your enquiry, address you directly and send you our answer.

The legal basis for this data processing activity is Art. 6 (1) (f) GDPR. Our “interest” as referred to in Art. 6 (1) (f) is communication with our customers and potential customers.

V. Deletion of personal data

CLAAS processes and stores personal data only for the period necessary for the purpose, or if retention is mandatory under European directives and regulations or other laws and regulations applicable to the data controller. If the purpose of storage no longer applies, or upon expiry of the retention period required under a European directive or regulation or other applicable laws or regulations, the personal data is blocked as a matter of course, or deleted in accordance with legal provisions.

VI. Voluntary provision of personal data

If you provide data to us voluntarily, e.g. in forms, and this data is not required for the performance of our contractual obligations, we will process the data on the basis of the assumption that the processing and use of the data is in your interest.

VII. Storage of your personal data

Your information is stored by CLAAS on specially protected servers. Through appropriate technical and organisational means, data on these servers is protected against loss, destruction, access, modification or sharing by unauthorised persons. Access to your data is restricted to a small number of authorised persons only. Such persons are responsible for the technical, business or editorial support of servers. Despite regular checks, however, it is not possible to guarantee complete protection against all possible risks.

The transfer of the CLAAS website and your data entries on the internet is generally unencrypted. The possibility of third parties viewing and/or accessing the transferred data cannot therefore be excluded. CLAAS recommends that you take this into account when deciding whether to send data over the internet, and what data to forward in this way.

VIII. Data recipients / passing on of data

As a general rule, data you provided to us is not passed on to third parties. In particular, your data is not passed on to third parties for their advertising purposes.

CLAAS may, however, use service providers for the operation of these web pages or for other CLAAS products. Personal data may come into the possession of a service provider in this context. We select our service providers carefully, particularly with regard to privacy and data security, and we take all steps required under privacy legislation to ensure legitimate data processing.

IX. Communication of data to a third country or to international organisations

Generally speaking, no data is communicated to third countries (states outside the European Economic Area (EEA)). In some cases, however, providers of the analysis tools we use for the operation of this website may communicate data to a third country. In such cases, the information is provided under Section XI. “Plugin Tools”.

X. Cookies

CLAAS uses cookies on this website. Cookies are small text files that are placed on your computer and saved by your internet browser. Cookies are often used to make a website more user-friendly and efficient. CLAAS uses “session cookies”, which are deleted when you terminate your browser session. We also use a number of “persistent cookies”, to enable CLAAS to recognise you on future visits.

Most web browsers are set up to accept cookies automatically. You can, however, deactivate the saving of cookies or configure your web browser to notify you when cookies are sent.

The analysis of user data is carried out on the basis of Art. 6 (1) (1) (f) GDPR. The “interest” of CLAAS as referred to in Art. 6 (1) (f) GDPR is the operation of this website.

XI. Plugin tools

Google Analytics

1. General

This website uses Google Analytics, a web analysis service of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer, which allow the analysis of your use of the website. Acting on instructions from CLAAS, Google will use this information to analyse your use of the website, compile reports on website activities, and provide CLAAS with other services relating to use of the website and use of the internet.

CLAAS uses Google Analytics for the purpose of analysing and regularly enhancing the use of our website. The statistics obtained enable us to improve our content and make it more attractive for you as the user.

The legal basis for the use of Google Analytics is Art. 6 (1) (f) GDPR. Our “interests” lie in improving our content and optimisation of the website.

2. IP anonymisation and data transfer

The information generated by the cookie regarding your use of this website is generally transferred to a Google server in the USA and stored there. CLAAS uses Google Analytics on this website with the extension “_anonymizeIp()”. This means that IP addresses are further processed in truncated form, which eliminates any possibility of individual association with you. If any individual association with you occurs in the data collected on you, it is immediately excluded, and the personal data is therefore immediately deleted.

Under the IP anonymisation process, your IP address is pre-truncated by Google within member states of the European Union or other states in the European Economic Area agreement. Only in exceptional cases is your full IP address transferred to a Google server in the USA, and truncated there.

Google has its headquarters in the USA, and is certified under the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework). A current certificate can be viewed at: https://www.privacyshield.gov/list

Under this agreement between the USA and the European Commission, the latter has determined that enterprises certified under the Privacy Shield have an adequate level of data protection. For those exceptional cases in which personal data is transferred to the USA, an adequate level of data protection is ensured by that agreement.

3. Deactivation of Google Analytics / objection to data collection

The IP address communicated by your browser within Google Analytics is not combined by Google with any other data. You can prevent cookies from being stored on your machine by modifying your browser settings. Please note, however, that by doing so you may not have full use of all of the website's functionality. You can also prevent the data generated by the cookie with regard to your use of the website (including your IP address) from being communicated to and processed by Google, by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser plug-in, you can prevent any future collection by Google Analytics on this website by clicking this link. This places an opt-out cookie on your terminal device. When you delete your cookies, you must click the link again.


Further information on the handling of user data in Google Analytics can be found in the Google data protection statement: https://support.google.com/analytics/answer/6004245?hl=de.

4. Data processing

CLAAS has signed a data processing agreement with Google according to current legal provisions.


Use of YouTube

In our website, we use the YouTube video embedding function of YouTube LLC. (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”).

YouTube is a related company of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function displays videos stored on YouTube in an iFrame on the website. The “extended data protection mode” is activated. This means that YouTube does not store any information on website visitors. Only if you actually view a video will information in this regard be transferred to and stored on YouTube.

Further information on the collection and use of data by YouTube and Google, your rights in this regard and the options for protecting your privacy can be found in the YouTube data protection notes ( https://www.youtube.com/t/privacy).

XII. Links to other websites

This website may contain links to the pages of other providers who are not covered by this privacy policy. On leaving this website, we recommend that you read carefully the privacy policies of linked websites that collect personal data. This Website contains a link to the CLAAS group fan page on Facebook and YouTube, for example. This link differs from social plugins in that no data is communicated to the social network operator. Instead, clicking the link opens the CLAAS group fan page on Facebook and YouTube in a new window.

XIII. Data subject rights

You have the right to be informed of personal data regarding you under Art. 15 GDPR, the right to rectification under Art. 16 GPDR, the right to erasure (“right to be forgotten”) under Art. 17 GDPR, the right to restriction of processing under Art. 18 GDPR, the right to data portability under Art. 20 GDPR and the right to object under Art. 21 GDPR.

You also have the right to lodge a complaint with the competent supervisory authority (Art. 77 GDPR in conjunction with Section 19 German Federal Data Protection Act (BDSG)). The competent supervisory authority is the State Information Security and Privacy Office for North Rhine-Westphalia.

Your contact person for the above rights is the CLAAS Data Protection Officer.

XIV. Consent

If CLAAS processes your personal data on the basis of your consent, you have the right to withdraw consent at any time, but this has no effect on the legitimacy of the processing carried out on the basis of your consent prior to its withdrawal.

XV. Changes to this privacy policy

This data policy will be reviewed whenever changes are made to the website or when a review is needed for other reasons.


Last updated June 2018